Business & Systems
A collection of ideas, experiences, and reflections on business, systems, freelancing, and navigating entrepreneurship.
AI Makes Work Faster. But Not Always Better
by Dory MescriolaOctober 6, 2026
I admit I’ve been using AI for a lot of my work as a freelancer. I mean, who doesn’t use AI to make things easier these days, right? It’s an undeniably remarkable tool, and when used properly, it can help us work faster and become more efficient. But it’s also...
Read MoreI’ve Been Making Marketing Harder Than It Needs to Be
by Dory MescriolaSeptember 13, 2026
Lately, I’ve been thinking about how ridiculously easy it is to make marketing more complicated than it probably needs to be. Post every day. Be on every platform. Build your personal brand. Start a newsletter. Make Reels. Write long-form content. Learn SEO. Do outreach. Automate everything... but apparently, don’t automate...
Read MoreDoes Using AI Make Your Work Less Valuable?
by Dory MescriolaAugust 19, 2026
People are so freaking annoying sometimes when it comes to AI. 😂 There seems to be this idea that if you use AI to help you with your work, somehow your work has less value. And some people even act like they're better than people who use AI simply because...
Read MoreYour Website Isn’t a Catalog. It’s a Guide.
by Dory MescriolaAugust 15, 2026
I remember working on a website project where it was obvious that something wasn't working. The design was clean and minimalist, and technically, there was nothing wrong with it. But as I looked through the website, I found myself wondering where I was actually supposed to go. There were so...
Read MoreStop Chasing Clients & Build a Service Business That Attracts Them Instead
by Dory MescriolaAugust 9, 2026
I thought there was only one way to find freelance clients. Learn a skill, create a resume, apply for jobs, get interviewed, and hope someone hires you. But the funny thing is, looking back, I don't think I ever followed that kind of path myself. Because here's what I realized...
Read MoreThe Moment I Stopped Being “The Person Who Does Everything”
by Dory MescriolaAugust 1, 2026
I thought being a good freelancer meant being able to do everything. Need someone to manage your emails? Sure. Design graphics? I can do that. Build a website? Absolutely. Schedule social media posts? No problem. If I knew how to do it, I'd say yes. Sure, that approach served me...
Read More
Dory Mescriola
Dory began her career as a virtual assistant supporting small business owners behind the scenes. Today, she is expanding into funnel building and strategic digital systems — blending execution with structure and long-term thinking. Through this blog, she shares her evolving freelance journey, lessons learned, and insights on building a business and life that feel aligned.
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position: relative;
display: block;
min-height: 1.5rem;
padding-left: 1.5rem;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input, #mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input, #mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input, #mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {
position: absolute;
z-index: -1;
opacity: 0;
box-sizing: border-box;
padding: 0;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label, #mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label, #mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label, #mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {
color: #000000;
font-size: 12px!important;
font-family: 'Open Sans', Arial, Helvetica, sans-serif;
line-height: 22px;
margin-bottom: 0;
position: relative;
vertical-align: top;
font-style: normal;
font-weight: 700;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select, #mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {
background-color: #ffffff !important;
color: #333333 !important;
border-color: #cccccc;
border-radius: 4px !important;
border-style: solid !important;
border-width: 1px !important;
font-family: 'Open Sans', Arial, Helvetica, sans-serif;
font-size: 14px !important;
line-height: 20px !important;
margin-bottom: 0;
margin-top: 0;
padding: 10px 28px 10px 12px !important;
width: 100% !important;
box-sizing: border-box !important;
max-width: 100% !important;
height: auto;
display: inline-block;
vertical-align: middle;
background: url('https://assets.mlcdn.com/ml/images/default/dropdown.svg') no-repeat right .75rem center/8px 10px;
-webkit-appearance: none;
-moz-appearance: none;
appearance: none;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {
height: auto;
width: 100%;
float: left;
}
.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 70%; float: left; }
.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal { width: 30%; float: left; }
.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn { padding-top: 25px; }
.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields { box-sizing: border-box; float: left; padding-right: 10px; }
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {
background-color: #ffffff;
color: #333333;
border-color: #cccccc;
border-radius: 4px;
border-style: solid;
border-width: 1px;
font-family: 'Open Sans', Arial, Helvetica, sans-serif;
font-size: 14px;
line-height: 20px;
margin-bottom: 0;
margin-top: 0;
padding: 10px 10px;
width: 100%;
box-sizing: border-box;
overflow-y: initial;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {
background-color: #f07390 !important;
border-color: #f07390;
border-style: solid;
border-width: 1px;
border-radius: 4px;
box-shadow: none;
color: #ffffff !important;
cursor: pointer;
font-family: 'Open Sans', Arial, Helvetica, sans-serif;
font-size: 14px !important;
font-weight: 700;
line-height: 20px;
margin: 0 !important;
padding: 10px !important;
width: 100%;
height: auto;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {
background-color: #333333 !important;
border-color: #333333 !important;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type="checkbox"] {
box-sizing: border-box;
padding: 0;
position: absolute;
z-index: -1;
opacity: 0;
margin-top: 5px;
margin-left: -1.5rem;
overflow: visible;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {
color: #000000;
display: block;
font-family: 'Open Sans', Arial, Helvetica, sans-serif;
font-size: 12px;
text-align: left;
margin-bottom: 0;
position: relative;
vertical-align: top;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {
font-weight: normal;
margin: 0;
padding: 0;
position: relative;
display: block;
min-height: 24px;
padding-left: 24px;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {
color: #000000;
text-decoration: underline;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {
color: #000000 !important;
font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;
font-size: 12px !important;
font-weight: normal !important;
line-height: 18px !important;
padding: 0 !important;
margin: 0 5px 0 0 !important;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {
margin: 0;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {
margin: 0 0 20px 0;
float: left;
width: 100%;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {
background-color: #f07390 !important;
border: none !important;
border-radius: 4px !important;
box-shadow: none !important;
color: #ffffff !important;
cursor: pointer;
font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;
font-size: 14px !important;
font-weight: 700 !important;
line-height: 21px !important;
height: auto;
padding: 10px !important;
width: 100% !important;
box-sizing: border-box !important;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {
display: none;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {
background-color: #333333 !important;
}
.ml-subscribe-close {
width: 30px;
height: 30px;
background: url('https://assets.mlcdn.com/ml/images/default/modal_close.png') no-repeat;
background-size: 30px;
cursor: pointer;
margin-top: -10px;
margin-right: -10px;
position: absolute;
top: 0;
right: 0;
}
.ml-error input, .ml-error textarea, .ml-error select {
border-color: red!important;
}
.ml-error .custom-checkbox-radio-list {
border: 1px solid red !important;
border-radius: 4px;
padding: 10px;
}
.ml-error .label-description,
.ml-error .label-description p,
.ml-error .label-description p a,
.ml-error label:first-child {
color: #ff0000 !important;
}
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,
#mlb2-44565425.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {
color: #ff0000 !important;
}
@media only screen and (max-width: 240px){
.ml-form-embedWrapper.embedDefault, .ml-form-embedWrapper.embedPopup { width: 100%!important; }
.ml-form-formContent.horozintalForm { float: left!important; }
.ml-form-formContent.horozintalForm .ml-form-horizontalRow { height: auto!important; width: 100%!important; float: left!important; }
.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 100%!important; }
.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal > div { padding-right: 0px!important; padding-bottom: 10px; }
.ml-form-formContent.horozintalForm .ml-button-horizontal { width: 100%!important; }
.ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn { padding-top: 0px!important; }
}
function ml_webform_success_44565425() {
var $ = ml_jQuery || jQuery;
$('.ml-subscribe-form-44565425 .row-success').show();
$('.ml-subscribe-form-44565425 .row-form').hide();
}
fetch("https://assets.mailerlite.com/jsonp/2553168/forms/195064594587190347/takel")
.ml-form-recaptcha {
margin-bottom: 20px;
}
.ml-form-recaptcha.ml-error iframe {
border: solid 1px #ff0000;
}
@media screen and (max-width: 480px) {
.ml-form-recaptcha {
width: 220px!important
}
.g-recaptcha {
transform: scale(0.78);
-webkit-transform: scale(0.78);
transform-origin: 0 0;
-webkit-transform-origin: 0 0;
}
}
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