Marketing & Educational Collateral Design
Marketing Assets
Background
The client needed branded promotional and educational materials that reflected her mission of helping professional women grow into the best versions of themselves while creating a more cohesive visual experience across her programs.
Solution
Designed branded flyers, workbooks, worksheets, and digital resources with clean layouts, engaging visuals, and consistent branding that aligned with the client’s message and audience.
Result
The designs helped create stronger brand consistency and clearer messaging across the client’s programs, making the content feel more cohesive, professional, and aligned with her mission.
Scope: Promotional Design, Workbook Design, Layout Design
Deliverables: Flyers, Worksheets, Workbooks, Digital PDFs
Tools Used: Canva
Book Website & Landing Page Design
Website Design
Background
The client needed a one-page website for her book focused on irrational fears and how they affect personal growth and everyday life. She wanted a platform that would not only promote the book, but also introduce her background, expertise, and the deeper message behind her work in a clear and engaging way.
Solution
Designed a clean and strategically structured one-page website that combined book promotion with personal brand storytelling. Created organized sections that highlighted the book’s purpose, key insights, author information, and calls-to-action while maintaining a professional and easy-to-navigate user experience.
Result
The final website gave the client a more cohesive and polished online presence that clearly communicated both her message and expertise. The structured design helped visitors better understand the value of the book while creating a more engaging experience for potential readers.
Scope: Landing Page Design, Call to Action Section, Mobile Responsive Design
Deliverables: Fully Designed Website/Landing Page with a CTA section for a book purchase
Tools Used: WordPress / Figma / Canva
Motivational Speaker, Author & Reinvention Strategist Website
Website Design
Background
The client needed a modern website that reflected her personal brand as a motivational speaker, author, and reinvention strategist while showcasing her programs, speaking engagements, and message.
Solution
Designed an elevated and visually intentional website with clear messaging flow, strategic layouts, and brand-aligned visuals that highlighted her expertise and thought leadership content.
Result
The client was highly impressed with how well the website reflected her brand and vision. The design also received positive feedback from her audience and helped support an increase in speaking event bookings, allowing her to further expand her reach and impact.
Scope: Website Layout & Structure / Brand-Aligned Visual Design / Email Opt-In Integration / User Experience (UX) Optimization / Mobile Responsive Design / Visual Brand Consistency
Deliverables: Fully Designed Websites / Lead Magnet Page / Mobile Optimized Layouts / Website Graphics & Visual Assets
Tools Used: Kartra / Canva
Business Growth Accelerator Website
Website Design
Background
The client needed a professional and conversion-focused website that clearly communicated her offers and supported the growth of her business accelerator brand for entrepreneurs and growing businesses.
Solution
Designed a streamlined and visually cohesive website with organized service sections, strategic calls-to-action, and an easy-to-navigate layout that improved both clarity and user experience.
Result
The client shared that the website positively impacted her business by making it easier for potential clients to learn more about her, understand her offers, and connect with her services online.
Scope: Website Layout & Structure / Brand-Aligned Visual Design / Email Opt-In Integration / User Experience (UX) Optimization / Mobile Responsive Design / Visual Brand Consistency
Deliverables: Fully Designed Website / Lead Magnet Page / Mobile Optimized Layouts / Website Graphics & Visual Assets
Tools Used: Wix / Canva
